Yesterday I noticed that all of my Facebook friends were writing status updates about what their name means according to the website urbandictionary.com, so clearly my curiosity drove me to do the same. I went to the site, typed my name in, giggled, used the definition as my status update, and acted exactly as the brand had hoped I would. At this very moment my wall is being filled with these updates. This made me wonder... was this unsolicited well deserved marketing started by a few hip teenagers OR a really smart paid campaign? Regardless, it was brilliant.
Wednesday, February 3, 2010
A Perfect Example of Viral Marketing
Yesterday I noticed that all of my Facebook friends were writing status updates about what their name means according to the website urbandictionary.com, so clearly my curiosity drove me to do the same. I went to the site, typed my name in, giggled, used the definition as my status update, and acted exactly as the brand had hoped I would. At this very moment my wall is being filled with these updates. This made me wonder... was this unsolicited well deserved marketing started by a few hip teenagers OR a really smart paid campaign? Regardless, it was brilliant.
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