1 of 1 Million Reasons I Love Trader Joe's

I ran into a neighbor in my elevator today who said "I like your purse, it's really cool" and he was not actually talking about my purse, he was referring to my $1.99 TJs reusable grocery bag. Pretty cool that Trader Joe's can create such a nicely designed bag and be socially relevant too. It seems that grocery store brands often participate in rather traditional advertising, tv and print, so I feel this is a good means to displaying their brand outside their store.

However, it also made me think I need a cooler purse.