Barbie has 6,816,586 likes on facebook and 160,868 “talking
about this”; I am one of her many fans and she is one of my most favorite
facebook friends. Yup, I said it, I called her my friend. The funny thing is I
never even played with Barbie dolls as a child.
Barbie isn't just another brand intruding on my social space,
to me, she feels real. She’s funny, she’s true to herself, she’s engaging (not
boring), and she isn’t pushy. I just adore the language she uses as every perfectly
crafted word seems to be an extension of herself, and thus an extension of her
brand. Am I taking this too far? I think not.
Here are a couple of her recent posts:
“OMD.
I’m so excited to share a never-before-seen Life in the Dreamhouse clip with
you, dolls! Hope you enjoy watching it as much as moi... stay tuned for more
Season One extras!” – 5,624 likes, 432 comments, and 2,636 shares
“Fall
is the perfect time of year for one of my fave activities... glam-ping!”
– 10,605 likes, 696 comments, 4,193 shares
“It's
no secret that my favorite color is pink... but it's not just any pink! Pantone 219 is so fab, I had to devote a custom
dress to it!” - 5,499 likes, 794 comments, 2,746 shares
If you haven’t already befriended Barbie, go ahead, give her
a chance. Not only will she make you smile, but she’ll serve as inspiration for
communicating your brand more effectively in social media.
Posts
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