When new exciting products come out I try to avoid all
reviews and chatter about the product so that I can form my own pure opinions before
they are skewed by others. I’ve been playing with Vine for several weeks now so
I’m ready to share my thoughts.
So far, two key things stand out about Vine for me;
creativity and a different view; literally.
Compared to YouTube or other video platforms, Vine seems to really be attracting creative and artistic people who are embracing stop motion and really pushing the envelope in artistic ways. It’s as if a bunch of young filmmakers were unleashed on me, and I get to watch Gumby and Pokey in a battle against Batman all in just 6 seconds. It’s fun, and it’s serving a different purpose than other video platforms.
Secondly, and this is what I enjoy most about Vine, is a reduction in
selfies. I’m aware that many people enjoy using video platforms to show their
face to the world, but that’s getting old and boring and the world is getting cluttered
with selfies. Because Vine isn’t setup with a front-facing camera, I think more
people tend to record what they see, instead of themselves, so now we get the
opportunity to see the world through the eyes of others and I’m truly hoping
that Vine will not change that feature. Now don’t get me wrong, many people
still see themselves as interesting and worth looking at so they simply flip
their camera phone around BUT I will say that there’s a great majority that are
allowing us to see the world through their eyes, and this is truly refreshing.
So far I feel that Vine is pretty cool and has positioned their
product as a unique tool that is here to stay. Also, it’s rather user-friendly
and intuitive which is half the battle.
A few brands have jumped on the bandwagon so far, including Urban
Outfitters who was one of the first, showcasing a video of dogs and another of
beer (entirely unrelated to the brand).
I’ve also noticed a few agencies and companies testing out Vine, including
BuzzFeed who is rather active; giving us an inside perspective of what
it’s like to work there. Several celebrities quickly embraced the platform
including Adam Goldberg and Jimmy Fallon utilizing the platform as a snapshot into their lives; just a few step beyond Instagram.
It will be interesting to see which big brands will embrace
this platform for advertising, and since consumers hate ads it may just be the
perfect place to keep their short attention span. Just imagine the pre-roll for
a 6 second ad.