Typography: It's All the Rage

On a recent project about the current and future state of digital, I learned of a coming trend towards a greater emphasis on the visual typography of websites. After all, the majority of a website is text, so naturally this makes sense. I feel this is largely driven by visual typography on social media platforms like Pinterest.

With that said, digital isn't the only place for creative typography, big brands are quickly moving on this trend too.

This weekend I enjoyed some Dominoes pizza and noticed their box (to my surprise) is solid black. Secondly, it is covered with a range of mixed typography, as if it's been lifted right off of the boards of Pinterest. It's very unfamiliar for the category so I just wanted to say kudos to Dominos for taking a leap of faith towards creativity, it's refreshing.


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