The Ford Flex

Typically I do not enjoy radio commercials as rarely do they stand out as unique or interesting to me. However, a few that always make me laugh are those "Real American Hero" commercials for Budweiser and "The Most Interesting Man in the World" commercials for Dos Equis. A new brand has caught my attention recently... the Ford Flex. I have heard about 3 different commercials that I loved and they weren't even funny. They were just normal people talking about their experiences with the Flex, and they had such passion for it. There is this focus on "trading up," positioning it as a luxury vehicle. It's a little funky looking, perhaps too long. I haven't seen any on the road yet, but here is an image from their website.