Lays as a Choice Architect

I'm reading a book called Nudge by Richard Thaler and Cass Sunstein and just realized that I was nudged by Lays to buy their new Southwestern Ranch Baked chips. I went to Subway today and when selecting my chips I was immediately drawn to the ones that were displayed separate from the rest. They were in nice wooden baskets at the front on the line, separate from the rest of the chips that sit on the same shelf all competing for my attention. They caught my eye, and of course I selected them without even blinking; then I thought about it when I got home. God forbid, they're baked and glutin free! Nudge says that "A choice architect has the responsibility for organizing the content in which people make decisions" meaning that they basically try to persuade you to make your decision. Lays knew that placing their chips at the front of the line in nice baskets would work. Nudge also discusses their movement called "libertarian paternalism" which basically gets at the idea that people are free to make their own decisions but that choice architects (those trying to nudge you to make your choice) can try to influence your behavior if it results in making people's lives longer healthier, and better. We all like to think that we are solely responsible of our decisions, but realizing that you can easily be persuaded will help you make more educated choices. As a person who considers myself very aware of marketing, I cannot say that I make all my own decisions as clearly Lays was able to Nudge me to select their brand.