Is This a Billboard?

I saw this "billboard" in Hollywood at Highland and Franklin yesterday. It's entirely unbranded. The "love, equality, hope" text leads me to believe that it may be for the church which it's in front of. It made me wonder if I've ever seen anything like this done by a brand before. Would it be useless for a brand to make me feel all warm and fuzzy inside if I didn't get to know who the message was coming from?


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