I'm at my new favorite coffee shop, Coffee Commissary in West Hollywood, and just paid for my coffee with an iPad app. They placed my order through the app, swiped my card in a card reader, and had me sign the screen with my finger. Then the app asked if I wanted a receipt emailed to me (to which I declined), and a friendly note thanked me with an image of a coffee displayed on the screen.
I expect we'll be seeing this a lot more often soon, but I'm wondering who will take the lead in moving this technology to the next step. Maybe I can order my coffee myself through the app, ship my mom some beans, share my contact info with the shop, rate my coffee, see a list of the most frequently ordered drinks, friend them on facebook, etc. Perhaps I have a future in building iPad apps too.
This is the future. Simple and progressive with integrated design. In a society where consumers seek to be an active participant and engaged with their brands I imagine this is a new point of contact where it can easily happen.
Posts
No comments:
Post a Comment