The Red Cross and Dracular 3 Partner

According the the American Red Cross, every 2 seconds somebody in America needs blood. There are more people in need of blood than there are those who are donating it. How do you get people to do something that is quick, easy, free, and almost painless? The Red Cross has decided to partner with Encore for the release of their new computer video game: "Dracula 3: The Path of the Dragon". The Dracula Blood Drive will take place October 3rd and 4th at eight locations in Los Angeles and Orange County. Each blood donor will be entered into a drawing to win a copy of the video game as well as other give-aways. We all know that daily it becomes more and more difficult for brands to find new and innovative ways to engage their consumers and I feel this is one of those ways. It's a win win opportunity.. free stuff, engaged participants, and more importantly these days - social responsibility.