Nobody can escape the economic/energy crisis so in a time where people's lives are falling to pieces, brands are trying to let you know why they are relevant to your life, how they can solve your problems, and how they can be part of the economic crisis too. I'm not totally sure I'm on board since people have serious issues to resolve, but everybody needs water so it might as well be this water right? - especially if it has something to do with the economy. This was a wrap on a van outside a huge concert. I would have jumped on the bandwagon if after standing on my feet all day, I could have received a free massage and Vitamin Water inside the van, but I don't think that was part of the package.
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