I'm a flash mobber!

Even wikipedia knows what a Flash Mob is: "A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse." I know, it's so 2003 but I still like it. Apparently I have even participated in one (SantaCon) without even knowing it! Basically it's a social experiment which is often used to get some point across (or just to be ridiculous for really no reason at all). Anything from planting a banana tree to dressing up as soldiers outside the McCain campaign offices. It's very guerrilla and often organized through email. Like everything that is once cool and loses it - the brands have started to catch on. Can flash mobs be on the way in or out? Yahoo recently partnered with Improv Everywhere to launch a flash mob campaign which was announced on Ad Age last month.